Live Your Passion - Find Your Path

A true mix of rural and urban geographies, West Central Wisconsin can help you make a life, not just a living. From vinyards, to beautiful landscapes, plus numerous festivals year-round you can have it all - right here!


Create your own path in a place where the possibilities are limitless and opportunities for adventure are everywhere! From hiking to snowboarding, and everything in between; The best part of the adventure is the people you meet along the way and the lasting connections you form with them.

Hottest Events Coming Up: Volume One
Explore The Outdoors: GO Chippewa County
Arts, Culture, & A Real Foodie Vibe: Think Eau Claire
Take Some “You” Time: Find Things to Do
Discover: Rice Lake, River Falls, & Hudson

eating out

Music Lovers Unite! From Music Festivals to
Concerts - You Won’t Miss Your favorite Artist!

catch a show



You become like the people you spend the most time with. Build lifelong relationships with people who enhance the best parts of who you are and encourage your personal growth.

Find A Club: Roller Derby, Trail Runners & More!
Make an Impact: Support A Cause You Care About!
Make Some Memories: Go To Trivia Night!
Explore: Menomonie & New Richmond

Calling All Animal Enthusiasts - Find Your New Best Friend
or snuggle all the fur babies at local animal shelters!

furry friend


Live, work, and thrive in an area where you can become the best version of yourself. Whatever that means, however you get there, the choice is yours. From careers to personal growth, Western Wisconsin is home to countless professionals who have found the perfect work-life balance.

Find Your Career: Make a Lasting Impact!
Start A Business: Interrupt The Market!
Learn A Skill: Learning Never Ends!

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Don’t Just Take Our Word For It!
See What Real People are Doing Here >

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Achieve Balance Without Compromise

You don’t have to choose here, you can build a life that is fulfilling both in your career and community - with adventures found around every corner! Take the next steps to uncover West Central Wisconsin.