Total Population
527,259
Population
Growth Rate
0.39%
Median Age
41
Diversity Index
23.000
Source: ESRI, 2025-09-29
Buildings and Sites
Momentum West Service Area
Choose West Central Wisconsin
Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem.
Click here to download organization brochure.
Population
Housing & Income
Households
211,776
Total Housing Units
235,109
Owner Occupied
154,119
Renter Occupied
57,657
Vacant
23,333
Median Home Value
$318,762
Average Home Value
$364,209
Income
Growth Rate
Median
Household Income
0.00%
Per Capita Income
2.15%
Income Projection
Median Household
$81,345 $90,936
Average Household
$104,818 $115,821
Per Capita
$42,201 $46,928
Source: ESRI, 2025-09-29
Workforce
Total Businesses
20,558
Total Employed
240,723
Workers 16+
261,308
2025 Retail Trade Businesses
Businesses
2,476
Employed
44,781
2025 Manufacturing Businesses
Businesses
1,013
Employed
31,174
2025 HealthCare / Social Assistance
Businesses
1,781
Employed
29,850
2025 Educational Services - Businesses
Businesses
548
Employed
21,613
2025 Accommodation / Food Service
Businesses
1,584
Employed
19,575
2025 Building Matl / Garden Equip
Businesses
270
Employed
18,759
Some
High School
12,246
Graduated
High School
98,319
Associates
Degree
53,368
Bachelor's
Degree
77,211
Graduate
Degree
35,350
Average Commute Time
0 min.
Resident Commuters
174,082
Non-Resident Commuters
55,418
Drive Alone
199,333
Carpooled
19,753
Public
729
Work At Home
29,987
Source: ESRI, 2025-09-29