Momentum West Service Area

Choose West Central Wisconsin

Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem. 

Click here to download organization brochure.

Brochure Cover
Download Brochure

Population

Back To Top

Population

Population 2000 2010 2025 2030
Momentum West Service Area 441,726 489,165 527,259 537,571

Source: ESRI, 2025-09-29

Population by Age

Population 2025
0-4 28,507
5-9 30,460
10-14 32,343
15-19 36,967
20-24 36,885
25-29 29,587
30-34 31,342
35-39 32,433
40-44 33,938
45-49 30,715
50-54 30,360
55-59 31,264
60-64 35,414
65-69 33,832
70-74 28,100
75-79 20,798
80-84 12,923
85+ 11,391
18+ 415,746
Median Age 41

Source: ESRI, 2025-09-29

Population by Race

Momentum West Service Area 2025
Total 527,259.00
White Alone 90.4%
Black Alone 1.2%
American Indian Alone 0.6%
Asian Alone 1.93%
Pacific Islander Alone 0.04%
Some Other Race 1.26%
Two or More Races 4.56%
Hispanic Origin 3.14%
Diversity Index 23.00

Source: ESRI, 2025-09-29

Growth Rate

Momentum West Service Area 2025 - 2030
Population 0.39%
Households 0.52%
Families 0.35%
Median Household Income 2%
Per Capita Income 2%

Source: ESRI, 2025-09-29

Back To Top

Housing

Back To Top

Households

Population 2000 2010 2025 2030
Households 166,639 190,181 211,776 217,349
Housing Units 183,344 216,909 235,109 241,049
Owner Occupied Units 154,119 159,493
Renter Occupied Units 57,657 57,856
Vacant Units 23,333 23,700

Source: ESRI, 2025-09-29

Home Value

Momentum West Service Area 2025 2030
Median Home Value $318,762 $366,376
Average Home Value $364,209 $408,878
<$50,000 5,838 4,775
$50,000 - $99,999 5,198 3,884
$100,000 - $149,999 9,309 6,415
$150,000 - $199,999 14,858 10,767
$200,000 - $249,999 15,646 12,174
$250,000 - $299,999 19,927 17,302
$300,000 - $399,999 33,483 36,803
$400,000 - $499,999 21,450 27,327
$500,000 - $749,999 20,681 30,297
$1,000,000 + 1,945 2,076

Source: ESRI, 2025-09-29

Housing Year Built

Year Range Houses Built
2010 or Later 16,883
2000-2009 36,506
1990-1999 31,508
1980-1989 25,116
1970-1979 34,768
1960-1969 15,980
1950-1959 17,714
1940-1949 10,183
1939 or Before 38,136

Source: ESRI, 2025-09-29

Back To Top

Income

Back To Top

Income

Momentum West Service Area 2025 2030
Median Household $81,345 $90,936
Average Household $104,818 $115,821
Per Capita $42,201 $46,928

Source: ESRI, 2025-09-29

Household Income

Momentum West Service Area 2025
<$15,000 12,183
$15,000 - $24,999 11,893
$25,000 - $34,999 12,417
$35,000 - $49,999 23,673
$50,000 - $74,999 36,044
$75,000 - $99,999 30,790
$100,000 - $149,999 44,455
$150,000 - $199,999 20,349
$200,000+ 19,972

Source: ESRI, 2025-09-29

Back To Top

Employees

Back To Top

Commute

Category Commuters
Workers 16+ 261,308
In-County Residents 174,082
Out-of-County Residents 55,418
Drive Alone 199,333
Carpooled 19,753
Public Transport 729
Work at Home 29,987
Motorcycle 223
Bicycle 1,097
Walked 7,801
Other 2,131
Less than 5 minutes 12,373
5-9 minutes 35,583
10-14 minutes 36,750
15-19 minutes 33,948
20-24 minutes 26,959
25-29 minutes 15,397
30-34 minutes 23,221
35-39 minutes 8,018
40-44 minutes 7,810
45-59 minutes 15,581
60-89 minutes 10,673
90+ minutes 5,010
Average Travel Time 0

Source: ESRI, 2025-09-29

Source: ESRI, 2025-09-29

Employees by NAICS

Category Number
Total Employees 240,723
Agr/Forestry/Fish/Hunt 2,292
Mining 210
Utilities 494
Construction 11,946
Manufacturing 31,174
Wholesale Trade 9,922
   
Retail Trade 44,781
Motor Veh/Parts Dealers 4,221
Furn & Home Furnish Str 696
Electronics & Appl Store 1,121
Bldg Matl/Garden Equip 18,759
Food & Beverage Stores 5,955
Health/Pers Care Stores 3,484
Gasoline Stations 1,094
Clothing/Accessory Store 1,042
Sports/Hobby/Book/Music 2,927
General Merchandise Str 5,480
   
Transportation/Warehouse 5,543
Information 5,534
   
Finance & Insurance 6,747
Cntrl Bank/Crdt Intrmdtn 3,129
Sec/Cmdty Cntrct/Oth Inv 1,163
Insur/Funds/Trusts/Other 2,455
   
Real Estate/Rent/Leasing 3,600
Prof/Scientific/Tech Srv 10,004
Legal Services 1,380
Mgmt of Comp/Enterprises 648
Admin/Support/Waste Mgmt 4,333
Educational Services 21,613
HealthCare/Social Assist 29,850
Arts/Entertainment/Rec 4,864
   
Accommodation/Food Srvcs 19,575
Accommodation 3,301
Food Srv/Drinking Places 16,274
   
Other Srv excl Pub Admin 11,133
Auto Repair/Maintenance 1,946
Public Administration Emp 16,236

Source: ESRI, 2025-09-29

Educational Attainment (25+)

Momentum West Service Area 2025
<9th Grade 7,268
Some High School 12,246
GED 13,515
Graduated High School 98,319
Some College/No Degree 64,821
Associates Degree 53,368
Bachelor's Degree 77,211
Graduate Degree 35,350

Source: ESRI, 2025-09-29

Back To Top

Businesses

Back To Top

Businesses by NAICS

Category Number
Total Businesses 20,558
Agr/Forestry/Fish/Hunt Bus 552
Mining Bus 28
Utilities Bus 42
Construction Bus 1,710
Manufacturing Bus 1,013
Wholesale Trade Bus 737
   
Retail Trade Bus 2,476
Motor Veh/Parts Dealers Bus 413
Furn & Home Furnish Str Bus 120
Electronics & Appl Store Bus 84
Bldg Matl/Garden Equip Bus 270
Food & Beverage Stores Bus 402
Health/Pers Care Stores Bus 200
Gasoline Stations Bus 132
Clothing/Accessory Store Bus 132
Sports/Hobby/Book/Music Bus 443
General Merchandise Str Bus 280
   
Transportation/Warehouse Bus 593
Information Bus 445
   
Finance & Insurance Bus 867
Cntrl Bank/Crdt Intrmdtn Bus 287
Sec/Cmdty Cntrct/Oth Inv Bus 260
Insur/Funds/Trusts/Other Bus 320
   
Real Estate/Rent/Leasing Bus 833
Prof/Scientific/Tech Srv Bus 1,325
Legal Services Bus 311
Mgmt of Comp/Enterprises Bus 45
Admin/Support/Waste Mgmt Bus 618
Educational Services Bus 548
HealthCare/Social Assist Bus 1,781
Arts/Entertainment/Rec Bus 486
   
Accommodation/Food Srvcs Bus 1,584
Accommodation Bus 286
Food Srv/Drinking Places Bus 1,298
   
Other Srv excl Pub Admin Bus 2,883
Auto Repair/Maintenance Bus 501
Public Administration Bus 1,264

Source: ESRI, 2025-09-29

Back To Top