Momentum West Service Area

Choose West Central Wisconsin

Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem.

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Population

Population	2000	2010	2025	2030
Momentum West Service Area	441,726	489,165	527,259	537,571

Source: ESRI, 2025-09-29

Population by Age

Population	2025
0-4	28,507
5-9	30,460
10-14	32,343
15-19	36,967
20-24	36,885
25-29	29,587
30-34	31,342
35-39	32,433
40-44	33,938
45-49	30,715
50-54	30,360
55-59	31,264
60-64	35,414
65-69	33,832
70-74	28,100
75-79	20,798
80-84	12,923
85+	11,391
18+	415,746
Median Age	41

Source: ESRI, 2025-09-29

Population by Race

Momentum West Service Area	2025
Total	527,259.00
White Alone	90.4%
Black Alone	1.2%
American Indian Alone	0.6%
Asian Alone	1.93%
Pacific Islander Alone	0.04%
Some Other Race	1.26%
Two or More Races	4.56%
Hispanic Origin	3.14%
Diversity Index	23.00

Source: ESRI, 2025-09-29

Growth Rate

Momentum West Service Area	2025 - 2030
Population	0.39%
Households	0.52%
Families	0.35%
Median Household Income	2%
Per Capita Income	2%

Source: ESRI, 2025-09-29

Housing

Households

Population	2000	2010	2025	2030
Households	166,639	190,181	211,776	217,349
Housing Units	183,344	216,909	235,109	241,049
Owner Occupied Units			154,119	159,493
Renter Occupied Units			57,657	57,856
Vacant Units			23,333	23,700

Source: ESRI, 2025-09-29

Home Value

Momentum West Service Area	2025	2030
Median Home Value	$318,762	$366,376
Average Home Value	$364,209	$408,878
<$50,000	5,838	4,775
$50,000 - $99,999	5,198	3,884
$100,000 - $149,999	9,309	6,415
$150,000 - $199,999	14,858	10,767
$200,000 - $249,999	15,646	12,174
$250,000 - $299,999	19,927	17,302
$300,000 - $399,999	33,483	36,803
$400,000 - $499,999	21,450	27,327
$500,000 - $749,999	20,681	30,297
$1,000,000 +	1,945	2,076

Source: ESRI, 2025-09-29

Housing Year Built

Year Range	Houses Built
2010 or Later	16,883
2000-2009	36,506
1990-1999	31,508
1980-1989	25,116
1970-1979	34,768
1960-1969	15,980
1950-1959	17,714
1940-1949	10,183
1939 or Before	38,136

Source: ESRI, 2025-09-29

Income

Momentum West Service Area	2025	2030
Median Household	$81,345	$90,936
Average Household	$104,818	$115,821
Per Capita	$42,201	$46,928

Source: ESRI, 2025-09-29

Household Income

Momentum West Service Area	2025
<$15,000	12,183
$15,000 - $24,999	11,893
$25,000 - $34,999	12,417
$35,000 - $49,999	23,673
$50,000 - $74,999	36,044
$75,000 - $99,999	30,790
$100,000 - $149,999	44,455
$150,000 - $199,999	20,349
$200,000+	19,972

Source: ESRI, 2025-09-29

Employees

Commute

Category	Commuters
Workers 16+	261,308
In-County Residents	174,082
Out-of-County Residents	55,418
Drive Alone	199,333
Carpooled	19,753
Public Transport	729
Work at Home	29,987
Motorcycle	223
Bicycle	1,097
Walked	7,801
Other	2,131
Less than 5 minutes	12,373
5-9 minutes	35,583
10-14 minutes	36,750
15-19 minutes	33,948
20-24 minutes	26,959
25-29 minutes	15,397
30-34 minutes	23,221
35-39 minutes	8,018
40-44 minutes	7,810
45-59 minutes	15,581
60-89 minutes	10,673
90+ minutes	5,010
Average Travel Time	0

Source: ESRI, 2025-09-29

Employees by NAICS

Category	Number
Total Employees	240,723
Agr/Forestry/Fish/Hunt	2,292
Mining	210
Utilities	494
Construction	11,946
Manufacturing	31,174
Wholesale Trade	9,922

Retail Trade	44,781
Motor Veh/Parts Dealers	4,221
Furn & Home Furnish Str	696
Electronics & Appl Store	1,121
Bldg Matl/Garden Equip	18,759
Food & Beverage Stores	5,955
Health/Pers Care Stores	3,484
Gasoline Stations	1,094
Clothing/Accessory Store	1,042
Sports/Hobby/Book/Music	2,927
General Merchandise Str	5,480

Transportation/Warehouse	5,543
Information	5,534

Finance & Insurance	6,747
Cntrl Bank/Crdt Intrmdtn	3,129
Sec/Cmdty Cntrct/Oth Inv	1,163
Insur/Funds/Trusts/Other	2,455

Real Estate/Rent/Leasing	3,600
Prof/Scientific/Tech Srv	10,004
Legal Services	1,380
Mgmt of Comp/Enterprises	648
Admin/Support/Waste Mgmt	4,333
Educational Services	21,613
HealthCare/Social Assist	29,850
Arts/Entertainment/Rec	4,864

Accommodation/Food Srvcs	19,575
Accommodation	3,301
Food Srv/Drinking Places	16,274

Other Srv excl Pub Admin	11,133
Auto Repair/Maintenance	1,946
Public Administration Emp	16,236

Source: ESRI, 2025-09-29

Educational Attainment (25+)

Momentum West Service Area	2025
<9th Grade	7,268
Some High School	12,246
GED	13,515
Graduated High School	98,319
Some College/No Degree	64,821
Associates Degree	53,368
Bachelor's Degree	77,211
Graduate Degree	35,350

Source: ESRI, 2025-09-29

Businesses

Businesses by NAICS

Category	Number
Total Businesses	20,558
Agr/Forestry/Fish/Hunt Bus	552
Mining Bus	28
Utilities Bus	42
Construction Bus	1,710
Manufacturing Bus	1,013
Wholesale Trade Bus	737

Retail Trade Bus	2,476
Motor Veh/Parts Dealers Bus	413
Furn & Home Furnish Str Bus	120
Electronics & Appl Store Bus	84
Bldg Matl/Garden Equip Bus	270
Food & Beverage Stores Bus	402
Health/Pers Care Stores Bus	200
Gasoline Stations Bus	132
Clothing/Accessory Store Bus	132
Sports/Hobby/Book/Music Bus	443
General Merchandise Str Bus	280

Transportation/Warehouse Bus	593
Information Bus	445

Finance & Insurance Bus	867
Cntrl Bank/Crdt Intrmdtn Bus	287
Sec/Cmdty Cntrct/Oth Inv Bus	260
Insur/Funds/Trusts/Other Bus	320

Real Estate/Rent/Leasing Bus	833
Prof/Scientific/Tech Srv Bus	1,325
Legal Services Bus	311
Mgmt of Comp/Enterprises Bus	45
Admin/Support/Waste Mgmt Bus	618
Educational Services Bus	548
HealthCare/Social Assist Bus	1,781
Arts/Entertainment/Rec Bus	486

Accommodation/Food Srvcs Bus	1,584
Accommodation Bus	286
Food Srv/Drinking Places Bus	1,298

Other Srv excl Pub Admin Bus	2,883
Auto Repair/Maintenance Bus	501
Public Administration Bus	1,264

Source: ESRI, 2025-09-29