Total Population
531,143
Population
Growth Rate
0.40%
Median Age
41
Diversity Index
23.400
Source: ESRI, 2026-08-31
Buildings and Sites
Momentum West Service Area
Choose West Central Wisconsin
Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem.
Click here to download organization brochure.
Population
Housing & Income
Households
215,076
Total Housing Units
238,716
Owner Occupied
156,590
Renter Occupied
58,486
Vacant
23,640
Median Home Value
$325,739
Average Home Value
$371,683
Income
Growth Rate
Median
Household Income
0.00%
Per Capita Income
2.77%
Income Projection
Median Household
$82,355 $93,623
Average Household
$107,034 $121,521
Per Capita
$43,589 $49,964
Source: ESRI, 2026-08-31
Workforce
Total Businesses
20,527
Total Employed
234,459
Workers 16+
262,608
2026 Retail Trade Businesses
Businesses
2,468
Employed
43,369
2026 Manufacturing Businesses
Businesses
1,013
Employed
30,309
2026 HealthCare / Social Assistance
Businesses
1,770
Employed
27,921
2026 Educational Services - Businesses
Businesses
552
Employed
21,059
2026 Accommodation / Food Service
Businesses
1,578
Employed
19,711
2026 Building Matl / Garden Equip
Businesses
267
Employed
18,365
Some
High School
11,931
Graduated
High School
96,170
Associates
Degree
57,501
Bachelor's
Degree
79,732
Graduate
Degree
36,999
Average Commute Time
0 min.
Resident Commuters
176,875
Non-Resident Commuters
55,324
Drive Alone
197,099
Carpooled
19,850
Public
917
Work At Home
33,401
Source: ESRI, 2026-08-31