Momentum West Service Area

Choose West Central Wisconsin

Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem. 

Click here to download organization brochure.

Brochure Cover
Download Brochure

Population

Back To Top

Population

Population 2000 2010 2026 2031
Momentum West Service Area 441,855 489,335 531,143 541,932

Source: ESRI, 2026-08-31

Population by Age

Population 2026
0-4 28,685
5-9 30,166
10-14 32,266
15-19 37,356
20-24 37,372
25-29 30,270
30-34 31,318
35-39 32,552
40-44 34,407
45-49 31,405
50-54 29,987
55-59 30,990
60-64 35,250
65-69 34,202
70-74 28,584
75-79 21,412
80-84 13,272
85+ 11,648
18+ 419,659
Median Age 41

Source: ESRI, 2026-08-31

Population by Race

Momentum West Service Area 2026
Total 531,143.00
White Alone 90.26%
Black Alone 1.21%
American Indian Alone 0.61%
Asian Alone 1.93%
Pacific Islander Alone 0.04%
Some Other Race 1.31%
Two or More Races 4.64%
Hispanic Origin 3.24%
Diversity Index 23.40

Source: ESRI, 2026-08-31

Growth Rate

Momentum West Service Area 2026 - 2031
Population 0.40%
Households 0.61%
Families 0.44%
Median Household Income 3%
Per Capita Income 3%

Source: ESRI, 2026-08-31

Back To Top

Housing

Back To Top

Households

Population 2000 2010 2026 2031
Households 166,593 190,170 215,076 221,704
Housing Units 183,309 216,909 238,716 246,017
Owner Occupied Units 156,590 162,178
Renter Occupied Units 58,486 59,526
Vacant Units 23,640 24,313

Source: ESRI, 2026-08-31

Home Value

Momentum West Service Area 2026 2031
Median Home Value $325,739 $374,504
Average Home Value $371,683 $418,325
<$50,000 4,264 3,356
$50,000 - $99,999 4,258 3,118
$100,000 - $149,999 8,872 5,853
$150,000 - $199,999 14,578 9,905
$200,000 - $249,999 16,219 12,042
$250,000 - $299,999 20,854 17,506
$300,000 - $399,999 35,942 39,339
$400,000 - $499,999 22,206 29,399
$500,000 - $749,999 21,528 31,627
$1,000,000 + 1,980 2,120

Source: ESRI, 2026-08-31

Housing Year Built

Year Range Houses Built
2010 or Later 18,404
2000-2009 36,918
1990-1999 31,222
1980-1989 25,267
1970-1979 34,710
1960-1969 16,146
1950-1959 16,919
1940-1949 9,734
1939 or Before 38,123

Source: ESRI, 2026-08-31

Back To Top

Income

Back To Top

Income

Momentum West Service Area 2026 2031
Median Household $82,355 $93,623
Average Household $107,034 $121,521
Per Capita $43,589 $49,964

Source: ESRI, 2026-08-31

Household Income

Momentum West Service Area 2026
<$15,000 12,545
$15,000 - $24,999 12,985
$25,000 - $34,999 12,797
$35,000 - $49,999 24,118
$50,000 - $74,999 34,111
$75,000 - $99,999 30,631
$100,000 - $149,999 43,856
$150,000 - $199,999 21,957
$200,000+ 22,077

Source: ESRI, 2026-08-31

Back To Top

Employees

Back To Top

Commute

Category Commuters
Workers 16+ 262,608
In-County Residents 176,875
Out-of-County Residents 55,324
Drive Alone 197,099
Carpooled 19,850
Public Transport 917
Work at Home 33,401
Motorcycle 303
Bicycle 917
Walked 7,538
Other 2,267
Less than 5 minutes 12,577
5-9 minutes 34,909
10-14 minutes 37,058
15-19 minutes 33,282
20-24 minutes 26,176
25-29 minutes 14,883
30-34 minutes 23,569
35-39 minutes 7,764
40-44 minutes 8,015
45-59 minutes 15,616
60-89 minutes 10,165
90+ minutes 5,192
Average Travel Time 0

Source: ESRI, 2026-08-31

Source: ESRI, 2026-08-31

Employees by NAICS

Category Number
Total Employees 234,459
Agr/Forestry/Fish/Hunt 2,399
Mining 188
Utilities 480
Construction 13,050
Manufacturing 30,309
Wholesale Trade 9,793
   
Retail Trade 43,369
Motor Veh/Parts Dealers 4,259
Furn & Home Furnish Str 688
Electronics & Appl Store 1,130
Bldg Matl/Garden Equip 18,365
Food & Beverage Stores 5,557
Health/Pers Care Stores 3,415
Gasoline Stations 1,124
Clothing/Accessory Store 1,026
Sports/Hobby/Book/Music 3,039
General Merchandise Str 4,766
   
Transportation/Warehouse 5,352
Information 4,964
   
Finance & Insurance 6,542
Cntrl Bank/Crdt Intrmdtn 3,105
Sec/Cmdty Cntrct/Oth Inv 1,124
Insur/Funds/Trusts/Other 2,313
   
Real Estate/Rent/Leasing 3,461
Prof/Scientific/Tech Srv 9,788
Legal Services 1,339
Mgmt of Comp/Enterprises 471
Admin/Support/Waste Mgmt 4,258
Educational Services 21,059
HealthCare/Social Assist 27,921
Arts/Entertainment/Rec 4,701
   
Accommodation/Food Srvcs 19,711
Accommodation 2,979
Food Srv/Drinking Places 16,732
   
Other Srv excl Pub Admin 11,597
Auto Repair/Maintenance 2,126
Public Administration Emp 14,868

Source: ESRI, 2026-08-31

Educational Attainment (25+)

Momentum West Service Area 2026
<9th Grade 6,892
Some High School 11,931
GED 13,538
Graduated High School 96,170
Some College/No Degree 62,537
Associates Degree 57,501
Bachelor's Degree 79,732
Graduate Degree 36,999

Source: ESRI, 2026-08-31

Back To Top

Businesses

Back To Top

Businesses by NAICS

Category Number
Total Businesses 20,527
Agr/Forestry/Fish/Hunt Bus 554
Mining Bus 25
Utilities Bus 41
Construction Bus 1,740
Manufacturing Bus 1,013
Wholesale Trade Bus 738
   
Retail Trade Bus 2,468
Motor Veh/Parts Dealers Bus 417
Furn & Home Furnish Str Bus 118
Electronics & Appl Store Bus 84
Bldg Matl/Garden Equip Bus 267
Food & Beverage Stores Bus 402
Health/Pers Care Stores Bus 199
Gasoline Stations Bus 129
Clothing/Accessory Store Bus 132
Sports/Hobby/Book/Music Bus 448
General Merchandise Str Bus 272
   
Transportation/Warehouse Bus 585
Information Bus 420
   
Finance & Insurance Bus 859
Cntrl Bank/Crdt Intrmdtn Bus 288
Sec/Cmdty Cntrct/Oth Inv Bus 268
Insur/Funds/Trusts/Other Bus 304
   
Real Estate/Rent/Leasing Bus 806
Prof/Scientific/Tech Srv Bus 1,322
Legal Services Bus 296
Mgmt of Comp/Enterprises Bus 45
Admin/Support/Waste Mgmt Bus 630
Educational Services Bus 552
HealthCare/Social Assist Bus 1,770
Arts/Entertainment/Rec Bus 495
   
Accommodation/Food Srvcs Bus 1,578
Accommodation Bus 289
Food Srv/Drinking Places Bus 1,289
   
Other Srv excl Pub Admin Bus 2,845
Auto Repair/Maintenance Bus 500
Public Administration Bus 1,247

Source: ESRI, 2026-08-31

Back To Top