Total Population
42,930
Population
Growth Rate
0.39%
Median Age
39
Diversity Index
21.100
Total Population
42,930
Population
Growth Rate
0.39%
Median Age
39
Diversity Index
21.100
Households
16,734
Total Housing Units
17,654
Owner Occupied
12,586
Renter Occupied
4,148
Vacant
920
Median Home Value
$355,361
Average Home Value
$394,315
Income
Growth Rate
Median
Household Income
0.00%
Per Capita Income
2.45%
Median Household
$91,571 $103,719
Average Household
$116,614 $130,034
Per Capita
$45,514 $51,364
Total Businesses
1,337
Total Employed
10,769
Workers 16+
22,309
2025 HealthCare / Social Assistance
Businesses
99
Employed
1,585
2025 Educational Services - Businesses
Businesses
52
Employed
1,585
2025 Public Administration
Businesses
103
Employed
1,050
2025 Accommodation / Food Service
Businesses
107
Employed
927
2025 Food Service / Drinking Est.
Businesses
98
Employed
884
2025 Retail Trade Businesses
Businesses
133
Employed
867
Some
High School
921
Graduated
High School
7,814
Associates
Degree
4,017
Bachelor's
Degree
6,426
Graduate
Degree
3,242
Average Commute Time
27 min.
Resident Commuters
9,259
Non-Resident Commuters
4,827
Drive Alone
16,695
Carpooled
1,715
Public
17
Work At Home
2,613
Wisconsin's business tax structure offers several advantages relative to our neighboring state of Minnesota along with a range of exemptions and incentives to encourage ongoing capital investment. We will be glad to provide a specific projection and two-state comparison customized to your project parameters for your review with your tax advisor.
| Wisconsin | Minnesota | |
|---|---|---|
| Corporate Income Tax Rate | 7.9% | 9.8% |
| Alternative Minimum Tax | none | 5.8% rate |
| Property Tax (state average, commercial/industrial) | $22 per thousand | $33 per thousand |
| Manufacturing machinery & equipment taxation | exempt | taxable |
| Sales & Use tax rate: | ||
| State: | 5.00% | 6.50% |
| County option rate: | 0.50% | 0.01% to 9.0% |
| Local option: | none | .50% to 1.0 % |
| Sales tax treatment for manufacturing equipment: | EXEMPT | refund mechanism |
| Unemployment compensation rate base: | $13,000 | $25,000 |
| Unemployment compensation rate range: | 0.05% -- 9.8% | 0.4% -- 9.3% |
| Workers’ compensation, average rate per $100 | $4.93 | $8.11 |
Pierce County is blessed with a wide range of education, training, and employment resources for local firms. Home to a recognized and accredited campus of the University of Wisconsin, Pierce County also is strategically located within a 50 mile radius of fifteen technical and community college campuses, representing a pool of over 25,000 graduates each year from which to recruit. Pierce County’s six school districts are also recognized for outstanding secondary education programming, resulting in above-average graduation rates, test scores and continuing education participation.
There are also several outstanding private workforce development firms that serve Pierce County and provide efficient service in the areas of job skill evaluation, compensation and benefit surveying, recruiting, evaluation, training, and forecasting. Human resource professionals of the region meet monthly at the St. Croix Valley Employers’ Association, a peer group recognized by the Society of Human Resource Management and an excellent networking and information sharing resource for Pierce County firms.
Pierce County offers a convenient, cost effective and globally connected location for your business. We are in the southeast corner of the vibrant and cosmopolitan Minneapolis-St. Paul metropolitan area, rated one of "America's Smartest Cities" by American Business Journals. MSP International Airport, one of the world’s major air transportation hubs with convenient flights to key international destinations, is one half hour west of the City of Prescott and within an hour and ten minutes of all of Pierce County. Executive jet aircraft often find advantage in using the Red Wing Regional Airport’s 5,010 foot runway, fuel service and FBO operations located in southern Pierce County. Interstate 94 is just north of Pierce County for easy highway access to the Twin Cities, Chicago, Kansas City, and the rest of the country. Several local trucking and warehousing firms provide a wide range of logistics services . The Burlington Northern Santa Fe system main line between the Twin Cities and Chicago runs along Pierce County’s southern border, and four other rail systems maintain facilities within a half hour of our County. There’s even a Mississippi River terminal across from Pierce County for users of commodities transported by river barge.
The County’s metro location, just across the scenic St. Croix and Mississippi Rivers from Minnesota, also carries the unique potential of business tax savings from a Wisconsin platform. Generally, Wisconsin’s business tax structure climate offers a more favorable commercial and industrial property tax rate, a more favorable corporate income tax rate, a more favorable unemployment compensation base and rating system, and more favorable workers’ compensation tax rates for most occupations. Some companies have found that their tax savings from moving to Wisconsin has completely financed the debt service on their new Wisconsin facilities.