Pierce County

Population

Total Population

43,456

Population
Growth Rate

0.47%

Median Age

39

Diversity Index

21.400

Source: ESRI, 2026-08-31

Housing & Income

Households

16,973

Total Housing Units

17,973


Owner Occupied

12,793

Renter Occupied

4,180

Vacant

1,000

Median Home Value

$360,111


Average Home Value

$400,753

Income
Growth Rate

Median
Household Income

0.00%


Per Capita Income

2.97%

Income Projection

Median Household

$91,779 $104,499


Average Household

$120,746 $138,297


Per Capita

$47,450 $54,930

Source: ESRI, 2026-08-31

Workforce

Total Businesses

1,329

Total Employed

10,384

Workers 16+

22,371

2026 HealthCare / Social Assistance

cp-industries

Businesses

102

Employed

1,565

2026 Educational Services - Businesses

cp-industries

Businesses

52

Employed

1,537

2026 Public Administration

cp-industries

Businesses

105

Employed

938

2026 Accommodation / Food Service

cp-industries

Businesses

107

Employed

932

2026 Food Service / Drinking Est.

cp-industries

Businesses

96

Employed

899

2026 Retail Trade Businesses

cp-industries

Businesses

136

Employed

853

Some
High School

815

Graduated
High School

7,217

Associates
Degree

4,365

Bachelor's
Degree

7,081

Graduate
Degree

3,228

Average Commute Time

27 min.



Resident Commuters

9,433

Non-Resident Commuters

5,136

Drive Alone

16,876

Carpooled

1,368

Public

6

Work At Home

2,857

Source: ESRI, 2026-08-31

Government and Taxation

Wisconsin's business tax structure offers several advantages relative to our neighboring state of Minnesota along with a range of exemptions and incentives to encourage ongoing capital investment.  We will be glad to provide a specific projection and two-state comparison customized to your project parameters for your review with your tax advisor.

 WisconsinMinnesota
Corporate Income Tax Rate7.9%9.8%
Alternative Minimum Taxnone5.8% rate
Property Tax (state average, commercial/industrial)$22 per thousand$33 per thousand
Manufacturing machinery & equipment taxationexempttaxable
Sales & Use tax rate:  
State:5.00%6.50%
County option rate:0.50%0.01% to 9.0%
Local option:none.50% to 1.0 %
Sales tax treatment for manufacturing equipment:EXEMPTrefund mechanism
Unemployment compensation rate base:$13,000$25,000
Unemployment compensation rate range:0.05% -- 9.8%0.4% -- 9.3%
Workers’ compensation, average rate per $100$4.93$8.11 

 

Higher Education

Pierce County is blessed with a wide range of education, training, and employment resources for local firms.  Home to a recognized and accredited campus of the University of Wisconsin, Pierce County also is strategically located within a 50 mile radius of fifteen technical and community college campuses, representing a pool of over 25,000 graduates each year from which to recruit.  Pierce County’s six school districts are also recognized for outstanding secondary education programming, resulting in above-average graduation rates, test scores and continuing education participation.

There are also several outstanding private workforce development firms that serve Pierce County and provide efficient service in the areas of job skill evaluation, compensation and benefit surveying, recruiting, evaluation, training, and forecasting.  Human resource professionals of the region meet monthly at the St. Croix Valley Employers’ Association, a peer group recognized by the Society of Human Resource Management and an excellent networking and information sharing resource for Pierce County firms.

Transportation

Pierce County offers a convenient, cost effective and globally connected location for your business.  We are in the southeast corner of the vibrant and cosmopolitan Minneapolis-St. Paul metropolitan area, rated one of "America's Smartest Cities" by American Business Journals.  MSP International Airport, one of the world’s major air transportation hubs with convenient flights to key international destinations, is one half hour west of the City of Prescott and within an hour and ten minutes of all of Pierce County.  Executive jet aircraft often find advantage in using the Red Wing Regional Airport’s 5,010 foot runway, fuel service and FBO operations located in southern Pierce County. Interstate 94 is just north of Pierce County for easy highway access to the Twin Cities, Chicago, Kansas City, and the rest of the country.  Several local trucking and warehousing firms provide a wide range of logistics services .  The Burlington Northern Santa Fe system main line between the Twin Cities and Chicago runs along Pierce County’s southern border, and four other rail systems maintain facilities within a half hour of our County.  There’s even a Mississippi River terminal across from Pierce County for  users of commodities transported by river barge. 

The County’s metro location, just across the scenic St. Croix and Mississippi Rivers from Minnesota, also carries the unique potential of business tax savings from a Wisconsin platform.  Generally, Wisconsin’s business tax structure climate offers a more favorable commercial and industrial property tax rate, a more favorable corporate income tax rate, a more favorable unemployment compensation base and rating system, and more favorable workers’ compensation tax rates for most occupations.  Some companies have found that their tax savings from moving to Wisconsin has completely financed the debt service on their new Wisconsin facilities. 

Contact Pierce County Economic Development Corporation for case studies and a customized two-state tax comparison for your new facility.