Buildings and Sites
Don’t go it alone: Navigating global expansion
2 Jul 2026
News
Global expansion can feel like a gamble or a shot in the dark—but with the right support, it can feel strategic and intentional. This was the message of a panel at Summerfest Tech that highlighted the resources Wisconsin offers for home-grown companies looking to expand internationally and, on the other side of the coin, overseas companies looking to grow in Wisconsin.
Summerfest Tech, which began in 2018, leverages the popular music festival’s brand to showcase technology issues and spotlight Wisconsin’s role as a tech hub. At this year’s event in late June, leaders from Wisconsin and Ireland shared how soft-landing initiatives can replace guesswork with partnerships to accelerate growth and targeted global expansion.
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