Tru Reverie Brings Dreamy Salon Experience to E.C.

16 Feb 2022


News, Eau Claire

Tru Reverie - translated to “authentic daydream” - represents owner Rachel Pearl’s dreams of owning a salon. Pearl strived to create a quaint place where stylists and clients feel comfortable being themselves, while achieving the hair styling of their dreams. 

Though hair and beauty are Pearl’s passions, it didn’t start out that way. Pearl’s mom convinced her to take cosmetology classes at Chippewa Valley Technical College, but Pearl was initially hesitant. 

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