River Falls

Population

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Population

Population 2000 2010 2025 2030
River Falls 13,078 15,000 15,296 15,712

Source: ESRI, 2025-09-29

Population by Age

Population 2025
0-4 760
5-9 714
10-14 722
15-19 1,944
20-24 2,834
25-29 1,469
30-34 1,056
35-39 781
40-44 683
45-49 699
50-54 749
55-59 799
60-64 662
65-69 521
70-74 347
75-79 193
80-84 164
85+ 198
18+ 12,656
Median Age 27

Source: ESRI, 2025-09-29

Population by Race

River Falls 2025
Total 15,296.00
White Alone 94.23%
Black Alone 1.18%
American Indian Alone 0.46%
Asian Alone 1.52%
Pacific Islander Alone 0.02%
Some Other Race 0.6%
Two or More Races 1.99%
Hispanic Origin 2.41%
Diversity Index 15.30

Source: ESRI, 2025-09-29

Growth Rate

River Falls 2025 - 2030
Population 0.54%
Households 0.70%
Families 0.66%
Median Household Income 3%
Per Capita Income 2%

Source: ESRI, 2025-09-29

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Housing

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Households

Population 2000 2010 2025 2030
Households 4,454 5,150 5,379 5,569
Housing Units 4,551 5,449 5,664 5,923
Owner Occupied Units 3,066 3,192
Renter Occupied Units 2,313 2,377
Vacant Units 285 354

Source: ESRI, 2025-09-29

Home Value

River Falls 2025 2030
Median Home Value $196,669 $237,287
Average Home Value $220,742 $261,572
<$50,000 113 59
$50,000 - $99,999 153 61
$100,000 - $149,999 489 134
$150,000 - $199,999 833 642
$200,000 - $249,999 647 938
$250,000 - $299,999 273 466
$300,000 - $399,999 359 641
$400,000 - $499,999 111 143
$500,000 - $749,999 74 94
$1,000,000 + 4 4

Source: ESRI, 2025-09-29

Housing Year Built

Year Range Houses Built
2010 or Later 44
2000-2009 1,203
1990-1999 784
1980-1989 549
1970-1979 970
1960-1969 675
1950-1959 428
1940-1949 234
1939 or Before 723

Source: ESRI, 2025-09-29

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Income

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Income

River Falls 2025 2030
Median Household $54,533 $62,046
Average Household $68,404 $75,572
Per Capita $24,782 $27,363

Source: ESRI, 2025-09-29

Household Income

River Falls 2025
<$15,000 734
$15,000 - $24,999 478
$25,000 - $34,999 541
$35,000 - $49,999 707
$50,000 - $74,999 928
$75,000 - $99,999 816
$100,000 - $149,999 823
$150,000 - $199,999 222
$200,000+ 130

Source: ESRI, 2025-09-29

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Employees

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Commute

Category Commuters
Workers 16+ 8,321
In-County Residents 2,837
Out-of-County Residents 2,761
Drive Alone 6,148
Carpooled 544
Public Transport 13
Work at Home 324
Motorcycle 0
Bicycle 184
Walked 1,076
Other 9
Less than 5 minutes 631
5-9 minutes 1,176
10-14 minutes 1,209
15-19 minutes 999
20-24 minutes 755
25-29 minutes 255
30-34 minutes 941
35-39 minutes 358
40-44 minutes 372
45-59 minutes 670
60-89 minutes 555
90+ minutes 76
Average Travel Time 24

Source: ESRI, 2025-09-29

Source: ESRI, 2025-09-29

Employees by NAICS

Category Number
Total Employees 5,693
Agr/Forestry/Fish/Hunt 2
Mining 0
Utilities 10
Construction 169
Manufacturing 336
Wholesale Trade 350
   
Retail Trade 964
Motor Veh/Parts Dealers 66
Furn & Home Furnish Str 5
Electronics & Appl Store 21
Bldg Matl/Garden Equip 83
Food & Beverage Stores 308
Health/Pers Care Stores 144
Gasoline Stations 24
Clothing/Accessory Store 16
Sports/Hobby/Book/Music 20
General Merchandise Str 108
   
Transportation/Warehouse 109
Information 230
   
Finance & Insurance 271
Cntrl Bank/Crdt Intrmdtn 174
Sec/Cmdty Cntrct/Oth Inv 38
Insur/Funds/Trusts/Other 59
   
Real Estate/Rent/Leasing 144
Prof/Scientific/Tech Srv 296
Legal Services 88
Mgmt of Comp/Enterprises 0
Admin/Support/Waste Mgmt 96
Educational Services 664
HealthCare/Social Assist 649
Arts/Entertainment/Rec 131
   
Accommodation/Food Srvcs 618
Accommodation 62
Food Srv/Drinking Places 556
   
Other Srv excl Pub Admin 405
Auto Repair/Maintenance 26
Public Administration Emp 246

Source: ESRI, 2025-09-29

Educational Attainment (25+)

River Falls 2025
<9th Grade 34
Some High School 262
GED 207
Graduated High School 1,526
Some College/No Degree 1,607
Associates Degree 1,229
Bachelor's Degree 2,307
Graduate Degree 1,148

Source: ESRI, 2025-09-29

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Businesses

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Businesses by NAICS

Category Number
Total Businesses 532
Agr/Forestry/Fish/Hunt Bus 1
Mining Bus 0
Utilities Bus 1
Construction Bus 32
Manufacturing Bus 13
Wholesale Trade Bus 13
   
Retail Trade Bus 73
Motor Veh/Parts Dealers Bus 8
Furn & Home Furnish Str Bus 2
Electronics & Appl Store Bus 3
Bldg Matl/Garden Equip Bus 6
Food & Beverage Stores Bus 10
Health/Pers Care Stores Bus 6
Gasoline Stations Bus 5
Clothing/Accessory Store Bus 6
Sports/Hobby/Book/Music Bus 8
General Merchandise Str Bus 2
   
Transportation/Warehouse Bus 7
Information Bus 8
   
Finance & Insurance Bus 60
Cntrl Bank/Crdt Intrmdtn Bus 28
Sec/Cmdty Cntrct/Oth Inv Bus 13
Insur/Funds/Trusts/Other Bus 19
   
Real Estate/Rent/Leasing Bus 34
Prof/Scientific/Tech Srv Bus 48
Legal Services Bus 9
Mgmt of Comp/Enterprises Bus 1
Admin/Support/Waste Mgmt Bus 12
Educational Services Bus 19
HealthCare/Social Assist Bus 51
Arts/Entertainment/Rec Bus 13
   
Accommodation/Food Srvcs Bus 42
Accommodation Bus 6
Food Srv/Drinking Places Bus 36
   
Other Srv excl Pub Admin Bus 68
Auto Repair/Maintenance Bus 5
Public Administration Bus 16

Source: ESRI, 2025-09-29

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