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Manufacturers predicting profit growth despite tariff concerns
10 Apr 2025
News
Manufacturers across North America are largely optimistic about future profit growth despite rising concerns about tariffs, according to a survey from Milwaukee-based advisory firm Wipfli.
After surveying about 300 manufacturing companies across the United States, Canada and Mexico last month, the firm found 55% of respondents are forecasting higher profits for 2025 than in 2024. Respondents in the survey predicted 2.7% revenue growth this year, even as they face an unstable outlook amid constantly shifting tariffs.
Laurie Harbour, a partner at Wipfli, says most manufacturers are starting off 2025 slow but “sentiment is generally trending up” and expects companies to gain momentum in the second half of this year and into 2026.
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