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A foot in the door: Be ready for small-business success in health care
27 Dec 2024
News
When it comes to doing business with the health care industry, there is a seismic difference between willing and being ready.
A panel of health care experts involved in purchasing and construction told small business owners at WEDC’s MARKETPLACE Wisconsin conference at Milwaukee’s Baird Center that understanding the needs of health care customers and demonstrating business acumen are essential.
“Readiness looks like you understanding my business, not just what you’re selling,” said Stacy Crouther, business diversity lead at Advocate Health. “You want to provide solutions. Readiness looks like you understand the scope and scale of our operation.”
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