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Altoona DECA Students Spice Up Holidays With Flavorful Blends for State Project
6 Dec 2023
News, Eau Claire
In the halls of Altoona High School, entrepreneurial spirit is alive and well. The school’s DECA club has been working hard on creating a seasonal spice company, not only to spread some holiday cheer, but to hopefully win the Wisconsin State Career Development Conference (SCDC) that takes place towards the end of February every year.
The business, fittingly named A Holiday Spice Co. (the “A” is for Altoona), was started by high school seniors Maddie Gagnon and Emma Swanstrom. The company name, along with the slogan “Flavor Express, Spices to Impress!” were student creations.
DECA, which has more than 3,700 high school chapters, “prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management,” the organization says.
The school’s DECA advisor, Jim Maier, taught marketing at Eau Claire North High School for 33 years. During that time, North’s DECA club started more than a dozen businesses, including Howling Husky Salsa, Paws Pizza, and Blue Belly Jelly.
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