Regional Economic Development Organization, Momentum West Wisconsin, Rebrands

Updated brand highlights partnerships, successes in west central Wisconsin

Eau Claire, – Dec. 12, 2022 - Momentum West, a regional economic development organization covering ten counties in west central Wisconsin, has completed a rebranding initiative that puts an emphasis on the organization’s geographic location while prominently featuring its mission and objectives - to move the region forward.

“The rebrand helps to distinguish our Wisconsin economic development organization from those outside of the region,” said Steve Jahn, executive director. “Our local stakeholders are familiar with the organization and its success, but those outside of the area sometimes had to be reminded of where we were located. With our new logo and brand, it is incredibly clear that we are in west central Wisconsin and that we are moving forward as a region.”

As part of the rebrand, the organization has updated their name to include the word Wisconsin and created a new tagline “Moving Forward Together.” The new logo uses brilliant green and deep black, with orange accents to highlight the progressive vision of the organization. “Our design team, led by Ejaz Saifullah of Corridor Design in Hudson, came up with a fresh and modern vision,” Jahn said. “Ultimately, Momentum West Wisconsin will find and create solutions that allow our region to grow and thrive. We’re carrying out our mission with aggressive intentions and our updated logo and brand now reflect that,” said Jahn. “We are looking forward to 2023 and our continued efforts, in tandem with our partners, to grow the economies of this part of Wisconsin.”

About Momentum West Wisconsin

Momentum West Wisconsin is the regional economic development organization serving ten counties in west central Wisconsin, including Barron, Clark, Chippewa, Dunn, Eau Claire, Pierce, Pepin, Polk, Rusk and St. Croix counties. The organization is focused on developing collaborative efforts with regional partners to drive business and talent development and attraction and advocating for regional projects and Initiatives.

Press contact:
Steve Jahn
Executive Director
Momentum West Wisconsin 
(715) 874-4673
steve@momentumwest.org