Buildings and Sites
VINTAGE GOES VIRAL: EC Vintage, an Online Clothing Store, Dresses for Success
16 May 2022
News, Eau Claire
When the COVID-19 lockdown hit, nostalgia hit, too. Mike Shoultz, a UW-Eau Claire business marketing and communications student, was at home taking online courses and looking for a job. Some friends told Shoultz about their passion for vintage clothing, and he decided to poke around in the thrifting business.
Now, almost two years later, Shoultz’s business, Eau Claire Vintage, has more than 6,000 Instagram followers and a cult following among Eau Claire youth. New clothes sell within hours, and the occasional pop-up shop bustles with eager customers.
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