The Chippewa Store Changes Things Up

29 Sep 2020


News, Chippewa County

Carl and Cassie Smiskey had been married for two years when they decided it was time to start another adventure together: opening up a new business.

“We wanted something that we could do together,” Cassie said. Carl formerly owned his own print shop, Smiskey Designs, where locals could snag embroidered and embossed designs for their local businesses and companies.

Together, they’re expanding that venture to include school spirit wear and Chippewa Falls-centric gear – including T-shirts, shot glasses, keychains, and more at The Chippewa Store – which opened Sept. 1 at at 23 W. Spring St. They’re the first Chippewa Falls-based store to include Chippewa gear 365 days a year, the pair said.

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