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Craft Distilleries Become Key To Wisconsin Tourism
Tasting Rooms For Craft Spirits Can Be A Draw In Small Communities
The business of craft distilling is growing in Wisconsin and in some communities, Wisconsin-made vodka, whiskey and other spirits are becoming a crucial part of a marketing pitch to tourists.
Speaking on WPR’s regional talk show "Route 51," Sara Brish, of the Stevens Point Area Convention and Visitors Bureau, said the creation of the Central Wisconsin Craft Collective, which promotes Portage County distilleries as well as breweries and wineries, has led to an increase in the region’s hotel stays and visits to local attractions.
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