Momentum West Service Area

Choose West Central Wisconsin

Strategically located near the Twin Cities but with a lower cost of doing business and a pro-business environment. Momentum West Wisconsin is attracting businesses to the region who would benefit from the local skilled workforce and supportive ecosystem.

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Population

Population	2000	2010	2024	2029
Momentum West Service Area	441,639	489,057	524,312	533,285

Source: ESRI, 2024-09-27

Population by Age

Population	2024
0-4	28,715
5-9	31,268
10-14	32,642
15-19	36,701
20-24	37,757
25-29	28,379
30-34	31,865
35-39	32,303
40-44	33,213
45-49	29,641
50-54	30,845
55-59	32,146
60-64	35,730
65-69	33,304
70-74	26,686
75-79	19,883
80-84	11,826
85+	11,405
18+	411,688
Median Age	40

Source: ESRI, 2024-09-27

Population by Race

Momentum West Service Area	2024
Total	524,312.00
White Alone	90.5%
Black Alone	1.2%
American Indian Alone	0.61%
Asian Alone	1.9%
Pacific Islander Alone	0.04%
Some Other Race	1.25%
Two or More Races	4.49%
Hispanic Origin	3.11%
Diversity Index	22.80

Source: ESRI, 2024-09-27

Growth Rate

Momentum West Service Area	2024 - 2029
Population	0.34%
Households	0.60%
Families	0.50%
Median Household Income	3%
Per Capita Income	3%

Source: ESRI, 2024-09-27

Housing

Households

Population	2000	2010	2024	2029
Households	166,612	190,138	210,261	216,665
Housing Units	183,330	216,879	233,558	240,181
Owner Occupied Units			153,666	160,204
Renter Occupied Units			56,595	56,461
Vacant Units			23,297	23,516

Source: ESRI, 2024-09-27

Home Value

Momentum West Service Area	2024	2029
Median Home Value	$303,802	$353,582
Average Home Value	$344,116	$388,631
<$50,000	6,013	4,358
$50,000 - $99,999	5,421	4,408
$100,000 - $149,999	11,138	7,910
$150,000 - $199,999	17,808	13,127
$200,000 - $249,999	17,715	14,219
$250,000 - $299,999	17,488	16,170
$300,000 - $399,999	32,879	37,157
$400,000 - $499,999	21,226	29,007
$500,000 - $749,999	17,592	25,685
$1,000,000 +	1,293	1,466

Source: ESRI, 2024-09-27

Housing Year Built

Year Range	Houses Built
2010 or Later	15,530
2000-2009	36,104
1990-1999	32,062
1980-1989	25,000
1970-1979	35,581
1960-1969	15,236
1950-1959	17,760
1940-1949	10,946
1939 or Before	37,840

Source: ESRI, 2024-09-27

Income

Momentum West Service Area	2024	2029
Median Household	$78,615	$89,122
Average Household	$101,162	$115,173
Per Capita	$40,700	$46,923

Source: ESRI, 2024-09-27

Household Income

Momentum West Service Area	2024
<$15,000	13,358
$15,000 - $24,999	13,808
$25,000 - $34,999	13,544
$35,000 - $49,999	22,574
$50,000 - $74,999	36,351
$75,000 - $99,999	29,599
$100,000 - $149,999	43,022
$150,000 - $199,999	21,779
$200,000+	16,225

Source: ESRI, 2024-09-27

Employees

Commute

Category	Commuters
Workers 16+	260,753
In-County Residents	171,919
Out-of-County Residents	56,243
Drive Alone	202,529
Carpooled	19,402
Public Transport	876
Work at Home	26,440
Motorcycle	246
Bicycle	1,247
Walked	7,900
Other	1,952
Less than 5 minutes	11,568
5-9 minutes	34,950
10-14 minutes	37,628
15-19 minutes	35,602
20-24 minutes	27,872
25-29 minutes	15,627
30-34 minutes	23,523
35-39 minutes	7,891
40-44 minutes	8,032
45-59 minutes	15,742
60-89 minutes	10,970
90+ minutes	4,907
Average Travel Time	0

Source: ESRI, 2024-09-27

Employees by NAICS

Category	Number
Total Employees	249,257
Agr/Forestry/Fish/Hunt	2,399
Mining	252
Utilities	587
Construction	11,648
Manufacturing	31,912
Wholesale Trade	10,613

Retail Trade	45,893
Motor Veh/Parts Dealers	4,431
Furn & Home Furnish Str	716
Electronics & Appl Store	1,137
Bldg Matl/Garden Equip	18,818
Food & Beverage Stores	6,793
Health/Pers Care Stores	3,538
Gasoline Stations	1,073
Clothing/Accessory Store	1,061
Sports/Hobby/Book/Music	2,872
General Merchandise Str	5,454

Transportation/Warehouse	6,340
Information	6,197

Finance & Insurance	7,529
Cntrl Bank/Crdt Intrmdtn	3,536
Sec/Cmdty Cntrct/Oth Inv	1,287
Insur/Funds/Trusts/Other	2,707

Real Estate/Rent/Leasing	3,857
Prof/Scientific/Tech Srv	10,550
Legal Services	1,441
Mgmt of Comp/Enterprises	330
Admin/Support/Waste Mgmt	4,243
Educational Services	21,678
HealthCare/Social Assist	31,139
Arts/Entertainment/Rec	5,182

Accommodation/Food Srvcs	19,718
Accommodation	2,778
Food Srv/Drinking Places	16,940

Other Srv excl Pub Admin	12,765
Auto Repair/Maintenance	1,924
Public Administration Emp	15,613

Source: ESRI, 2024-09-27

Educational Attainment (25+)

Momentum West Service Area	2024
<9th Grade	7,243
Some High School	12,627
GED	13,009
Graduated High School	97,722
Some College/No Degree	65,707
Associates Degree	51,990
Bachelor's Degree	73,794
Graduate Degree	35,136

Source: ESRI, 2024-09-27

Businesses

Businesses by NAICS

Category	Number
Total Businesses	20,511
Agr/Forestry/Fish/Hunt Bus	560
Mining Bus	30
Utilities Bus	46
Construction Bus	1,682
Manufacturing Bus	994
Wholesale Trade Bus	732

Retail Trade Bus	2,464
Motor Veh/Parts Dealers Bus	405
Furn & Home Furnish Str Bus	119
Electronics & Appl Store Bus	85
Bldg Matl/Garden Equip Bus	268
Food & Beverage Stores Bus	422
Health/Pers Care Stores Bus	204
Gasoline Stations Bus	121
Clothing/Accessory Store Bus	129
Sports/Hobby/Book/Music Bus	433
General Merchandise Str Bus	277

Transportation/Warehouse Bus	605
Information Bus	438

Finance & Insurance Bus	903
Cntrl Bank/Crdt Intrmdtn Bus	299
Sec/Cmdty Cntrct/Oth Inv Bus	277
Insur/Funds/Trusts/Other Bus	328

Real Estate/Rent/Leasing Bus	815
Prof/Scientific/Tech Srv Bus	1,283
Legal Services Bus	309
Mgmt of Comp/Enterprises Bus	42
Admin/Support/Waste Mgmt Bus	580
Educational Services Bus	542
HealthCare/Social Assist Bus	1,756
Arts/Entertainment/Rec Bus	471

Accommodation/Food Srvcs Bus	1,577
Accommodation Bus	285
Food Srv/Drinking Places Bus	1,292

Other Srv excl Pub Admin Bus	2,888
Auto Repair/Maintenance Bus	496
Public Administration Bus	1,290

Source: ESRI, 2024-09-27