Regional Profile

Population

Population	2000	2010	2019	2024
Momentum West Service Area	441,570	489,091	512,862	528,252

Source: ESRI, 2019-08-30

Population by Age

Population	2010	2019	2024
0-4	31,107	29,563	30,293
5-9	31,761	30,696	31,023
10-14	31,932	31,759	32,659
15-19	36,052	34,320	36,109
20-24	38,096	39,060	37,887
25-29	30,933	33,047	29,985
30-34	28,709	30,989	33,121
35-39	29,072	31,871	32,099
40-44	31,567	29,172	32,759
45-49	36,951	30,997	29,901
50-54	36,814	32,418	30,829
55-59	32,952	36,985	32,526
60-64	27,298	34,642	35,882
65-69	19,616	29,439	33,000
70-74	14,647	22,364	26,940
75-79	11,898	14,644	19,668
80-84	9,617	9,656	12,010
85+	10,070	11,240	11,560
18+	374,400	402,526	414,818
Median Age	38	39	40

Source: ESRI, 2019-08-30

Population by Race

Momentum West Service Area	2019
Total	512,862.000
White Alone	93.740
Black Alone	1.170
American Indian Alone	0.640
Asian Alone	1.870
Pacific Islander Alone	0.030
Some Other Race	0.870
Two or More Races	1.680
Hispanic Origin	2.620
Diversity Index	16.600

Source: ESRI, 2019-08-30

Growth Rate

Momentum West Service Area	2010 - 2014	2014 - 2019
Population	1%	1%
Households	1%	1%
Families	0%	1%
Median Household Income	%	3%
Per Capita Income	%	3%

Source: ESRI, 2019-08-30

Housing

Households

Population	2000	2010	2019	2024
Households	166,528	190,102	200,510	206,953
Housing Units	183,218	216,804	228,363	236,431
Owner Occupied Units			146,810	152,721
Renter Occupied Units			53,700	54,232
Vacant Units			27,853	29,478

Source: ESRI, 2019-08-30

Home Value

Momentum West Service Area	2019	2024
Median Home Value	$187,979	$213,444
Average Home Value	$227,861	$254,297
<$50,000	7,398	6,366
$50,000 - $99,999	16,405	14,030
$100,000 - $149,999	28,374	24,784
$150,000 - $199,999	27,947	25,739
$200,000 - $249,999	19,853	20,234
$250,000 - $299,999	16,462	19,246
$300,000 - $399,999	16,649	22,425
$400,000 - $499,999	6,801	10,072
$500,000 - $749,999	4,487	6,807
$1,000,000 +	524	583

Source: ESRI, 2019-08-30

Housing Year Built

Year Range	Houses Built
2010 or Later	4,413
2000-2009	37,940
1990-1999	32,991
1980-1989	25,826
1970-1979	35,495
1960-1969	16,236
1950-1959	15,693
1940-1949	11,535
1939 or Before	39,733

Source: ESRI, 2019-08-30

Income

Momentum West Service Area	2019	2024
Median Household	$59,484	$67,447
Average Household	$78,281	$89,171
Per Capita	$30,723	$35,049

Source: ESRI, 2019-08-30

Household Income Base

Momentum West Service Area	2019
<$15,000	17,895
$15,000 - $24,999	19,673
$25,000 - $34,999	16,695
$35,000 - $49,999	27,235
$50,000 - $74,999	39,265
$75,000 - $99,999	28,179
$100,000 - $149,999	32,055
$150,000 - $199,999	10,970
$200,000+	8,541

Source: ESRI, 2019-08-30

Employees

Commute

Category	Commuters
Workers 16+	250,988
In-County Residents	158,496
Out-of-County Residents	55,951
Drive Alone	201,942
Carpooled	19,984
Public Transport	987
Work at Home	15,789
Less than 5 minutes	12,984
5-9 minutes	34,380
10-14 minutes	38,346
15-19 minutes	34,808
20-24 minutes	29,441
25-29 minutes	14,552
30-34 minutes	23,332
35-39 minutes	6,892
40-44 minutes	7,690
45-59 minutes	16,468
60-89 minutes	11,482
90+ minutes	4,825
Average Travel Time	0

Source: ESRI, 2019-08-30

Employees by NAICS

Category	Number
Total Employees	239,589
Agr/Forestry/Fish/Hunt	2,120
Mining	752
Utilities	568
Construction	10,987
Manufacturing	33,136
Wholesale Trade	10,573

Retail Trade	45,196
Motor Veh/Parts Dealers	4,173
Furn & Home Furnish Str	723
Electronics & Appl Store	1,253
Bldg Matl/Garden Equip	19,246
Food & Beverage Stores	6,994
Health/Pers Care Stores	1,628
Gasoline Stations	1,281
Clothing/Accessory Store	1,041
Sports/Hobby/Book/Music	871
General Merchandise Str	5,054
Misc Store Retailers	2,432
Nonstore Retailers	498

Transportation/Warehouse	5,746
Information	6,546

Finance & Insurance	6,497
Cntrl Bank/Crdt Intrmdtn	3,474
Sec/Cmdty Cntrct/Oth Inv	1,066
Insur/Funds/Trusts/Other	1,956

Real Estate/Rent/Leasing	3,689
Prof/Scientific/Tech Srv	10,185
Legal Services	1,167
Mgmt of Comp/Enterprises	281
Admin/Support/Waste Mgmt	4,258
Educational Services	17,679
HealthCare/Social Assist	29,893
Arts/Entertainment/Rec	5,656

Accommodation/Food Srvcs	20,810
Accommodation	3,529
Food Srv/Drinking Places	17,281

Other Srv excl Pub Admin	12,378
Auto Repair/Maintenance	2,027
Public Administration Emp	12,082

Source: ESRI, 2019-08-30

Educational Attainment (25+)

Momentum West Service Area	2019
Some High School	14,057
Graduated High School	99,751
Associates Degree	47,961
Bachelor's Degree	62,859
Graduate Degree	31,674

Source: ESRI, 2019-08-30

Businesses

Businesses by NAICS

Category	Number
Total Businesses	20,494
Agr/Forestry/Fish/Hunt Bus	599
Mining Bus	31
Utilities Bus	43
Construction Bus	1,757
Manufacturing Bus	932
Wholesale Trade Bus	753

Retail Trade Bus	2,594
Motor Veh/Parts Dealers Bus	408
Furn & Home Furnish Str Bus	122
Electronics & Appl Store Bus	105
Bldg Matl/Garden Equip Bus	296
Food & Beverage Stores Bus	399
Health/Pers Care Stores Bus	194
Gasoline Stations Bus	142
Clothing/Accessory Store Bus	156
Sports/Hobby/Book/Music Bus	167
General Merchandise Str Bus	143
Misc Store Retailers Bus	410
Nonstore Retailers Bus	52

Transportation/Warehouse Bus	609
Information Bus	416

Finance & Insurance Bus	925
Cntrl Bank/Crdt Intrmdtn Bus	317
Sec/Cmdty Cntrct/Oth Inv Bus	235
Insur/Funds/Trusts/Other Bus	373

Real Estate/Rent/Leasing Bus	900
Prof/Scientific/Tech Srv Bus	1,254
Legal Services Bus	247
Mgmt of Comp/Enterprises Bus	45
Admin/Support/Waste Mgmt Bus	610
Educational Services Bus	507
HealthCare/Social Assist Bus	1,552
Arts/Entertainment/Rec Bus	471

Accommodation/Food Srvcs Bus	1,566
Accommodation Bus	289
Food Srv/Drinking Places Bus	1,277

Other Srv excl Pub Admin Bus	2,665
Auto Repair/Maintenance Bus	522
Public Administration Bus	1,164

Source: ESRI, 2019-08-30

Regional Profile

Clark County

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St. Croix County

Barron County

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Chippewa County

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Polk County

Eau Claire County

Pepin County