WEDC business attraction director received Young Professional Award from Wisconsin Economic Development Association

Wednesday, March 14, 2018

Coleman Peiffer played key role in attracting Foxconn, HARIBO to Wisconsin

MADISON, WI. – Coleman Peiffer, business and investment attraction director for the Wisconsin Economic Development Corporation (WEDC), has received the 2018 Young Professional Award from the Wisconsin Economic Development Association (WEDA).

WEDA’s award programs, which were established in 1985, recognize the recipient’s exceptional contributions to the economic vitality of Wisconsin. Recipients are selected based on creativity, leadership and positive results toward economic development goals and objectives within Wisconsin.

Peiffer, who has been with WEDC since June 2016, was selected in part because of his role in attracting the Foxconn Technology Group and HARIBO to Wisconsin in 2017 – two of the state’s largest economic development projects.

“Having served as the first point of contact on the HARIBO and Foxconn projects, Coleman’s timing, willingness and leadership in collaborating with numerous partners helped establish the appropriate and winning strategy to bring both of those foreign direct investments into Wisconsin,” said Wade Goodsell, a business development manager at Baker Tilly Capital who nominated Peiffer for the award. “Coleman plays an integral part in shaping Wisconsin’s business attraction strategy and value proposition.”

As business and investment attraction director, Peiffer plays a pivotal role in attracting business to and growing business in Wisconsin. He serves as the primary point of contact for commercial real estate decision-makers and influencers, including site selection consultants who help companies determine the best locations for new facilities.

Before joining WEDC, Peiffer was a senior planner for the North Central Regional Planning Commission in Wausau. He holds master of arts degrees in both urban planning and public administration from the University of Wisconsin-Milwaukee and a bachelor of arts degree in broadcast journalism from Arizona State University.

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