STAFF NOTE: The Past – and Future – of the Valley’s Economic Resilience

22 Feb 2024


Eau Claire

I moved to Eau Claire seven years too late to experience the heyday of the Uniroyal Goodrich Tire Co. plant. When I came in 1999, the vast factory had already been reborn and rebranded as Banbury Place. As an intern at the Leader-Telegram newspaper, I soon learned about the importance the tire plant had in the community, both when it was in operation (lots of good-paying jobs, a persistent aroma of rubber) and after it was shuttered (financial hardship, a scramble to reimagine the local economy).

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