Uncanny results: Students win international challenge to imagine new packaging for Pringles

Imagine creating a new package for a product that has been on store shelves around the world for more than 50 years. How would you make the package better while ensuring consumers still recognized their favorite brand?

That’s the challenge a team of UW-Stout students took on in a competition sponsored by Kellanova, a division of Kellogg’s, and the Packaging Association of Canada. The goal: Redesign the iconic, upright can that holds one of Kellogg’s beloved products, Pringles chips, to improve the Pringles snacking experience.

An innovative design by Lukas David, Ethan Myers and Zach Hoffmire popped to the top, taking first place in February against an invitation-only field of eight other university teams from the U.S., Canada, Germany and the United Kingdom.

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