Growing a Community

Chippewa Chamber launches workforce attraction website

Three months after launching a landing page that boasts the many benefits of living in Chippewa Falls, the Chippewa Falls Chamber of Commerce is celebrating its digital marketing efforts to entice prospective workers to learn more about the region. 

“Attracting skilled workers is a problem throughout our business community, but specifically in manufacturing, education, and health care,” explained Michelle Farrow, Chippewa Falls Area Chamber of Commerce Workforce Development Coordinator. “To help our chamber members, we put together a program that really targets the areas they’re trying to attract people from – Chicago, the Twin Cities, etc. – and promotes the great quality of life that professionals will find in Chippewa Falls. So far, the numbers that show people who’ve reached our website are very encouraging.”

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