River Falls

Population

Population

Population	2000	2010	2023	2028
River Falls	13,078	15,000	15,296	15,712

Source: ESRI, 2023-10-17

Population by Age

Population	2010	2023	2028
0-4	816	760	793
5-9	759	714	712
10-14	598	722	699
15-19	2,017	1,944	1,984
20-24	3,572	2,834	2,721
25-29	1,157	1,469	1,168
30-34	916	1,056	1,399
35-39	724	781	969
40-44	658	683	733
45-49	708	699	681
50-54	728	749	682
55-59	646	799	742
60-64	467	662	710
65-69	331	521	614
70-74	266	347	485
75-79	204	193	259
80-84	213	164	164
85+	220	198	198
18+	12,420	12,656	13,038
Median Age	25	27	29

Source: ESRI, 2023-10-17

Population by Race

River Falls	2023
Total	15,296.00
White Alone	94.23
Black Alone	1.18
American Indian Alone	0.46
Asian Alone	1.52
Pacific Islander Alone	0.02
Some Other Race	0.60
Two or More Races	1.99
Hispanic Origin	2.41
Diversity Index	15.30

Source: ESRI, 2023-10-17

Growth Rate

River Falls	2023 - 2028
Population	0.54%
Households	0.70%
Families	0.66%
Median Household Income	3%
Per Capita Income	2%

Source: ESRI, 2023-10-17

Housing

Households

Population	2000	2010	2023	2028
Households	4,454	5,150	5,379	5,569
Housing Units	4,551	5,449	5,664	5,923
Owner Occupied Units			3,066	3,192
Renter Occupied Units			2,313	2,377
Vacant Units			285	354

Source: ESRI, 2023-10-17

Home Value

River Falls	2023	2028
Median Home Value	$196,669	$237,287
Average Home Value	$220,742	$261,572
<$50,000	113	59
$50,000 - $99,999	153	61
$100,000 - $149,999	489	134
$150,000 - $199,999	833	642
$200,000 - $249,999	647	938
$250,000 - $299,999	273	466
$300,000 - $399,999	359	641
$400,000 - $499,999	111	143
$500,000 - $749,999	74	94
$1,000,000 +	4	4

Source: ESRI, 2023-10-17

Housing Year Built

Year Range	Houses Built
2010 or Later	44
2000-2009	1,203
1990-1999	784
1980-1989	549
1970-1979	970
1960-1969	675
1950-1959	428
1940-1949	234
1939 or Before	723

Source: ESRI, 2023-10-17

Income

Income

River Falls	2023	2028
Median Household	$54,533	$62,046
Average Household	$68,404	$75,572
Per Capita	$24,782	$27,363

Source: ESRI, 2023-10-17

Household Income Base

River Falls	2023
<$15,000	734
$15,000 - $24,999	478
$25,000 - $34,999	541
$35,000 - $49,999	707
$50,000 - $74,999	928
$75,000 - $99,999	816
$100,000 - $149,999	823
$150,000 - $199,999	222
$200,000+	130

Source: ESRI, 2023-10-17

Employees

Commute

Category	Commuters
Workers 16+	8,321
In-County Residents	2,837
Out-of-County Residents	2,761
Drive Alone	6,148
Carpooled	544
Public Transport	13
Work at Home	324
Less than 5 minutes	631
5-9 minutes	1,176
10-14 minutes	1,209
15-19 minutes	999
20-24 minutes	755
25-29 minutes	255
30-34 minutes	941
35-39 minutes	358
40-44 minutes	372
45-59 minutes	670
60-89 minutes	555
90+ minutes	76
Average Travel Time	24

Source: ESRI, 2023-10-17

Source: ESRI, 2023-10-17

Employees by NAICS

Category	Number
Total Employees	5,693
Agr/Forestry/Fish/Hunt	2
Mining	0
Utilities	10
Construction	169
Manufacturing	336
Wholesale Trade	350

Retail Trade	964
Motor Veh/Parts Dealers	66
Furn & Home Furnish Str	5
Electronics & Appl Store	21
Bldg Matl/Garden Equip	83
Food & Beverage Stores	308
Health/Pers Care Stores	144
Gasoline Stations	24
Clothing/Accessory Store	16
Sports/Hobby/Book/Music	20
General Merchandise Str	108
Misc Store Retailers	40
Nonstore Retailers	129

Transportation/Warehouse	109
Information	230

Finance & Insurance	271
Cntrl Bank/Crdt Intrmdtn	174
Sec/Cmdty Cntrct/Oth Inv	38
Insur/Funds/Trusts/Other	59

Real Estate/Rent/Leasing	144
Prof/Scientific/Tech Srv	296
Legal Services	88
Mgmt of Comp/Enterprises	0
Admin/Support/Waste Mgmt	96
Educational Services	664
HealthCare/Social Assist	649
Arts/Entertainment/Rec	131

Accommodation/Food Srvcs	618
Accommodation	62
Food Srv/Drinking Places	556

Other Srv excl Pub Admin	405
Auto Repair/Maintenance	26
Public Administration Emp	246

Source: ESRI, 2023-10-17

Educational Attainment (25+)

River Falls	2023
Some High School	262
Graduated High School	1,526
Associates Degree	1,229
Bachelor's Degree	2,307
Graduate Degree	1,148

Source: ESRI, 2023-10-17

Businesses

Businesses by NAICS

Category	Number
Total Businesses	532
Agr/Forestry/Fish/Hunt Bus	1
Mining Bus	0
Utilities Bus	1
Construction Bus	32
Manufacturing Bus	13
Wholesale Trade Bus	13

Retail Trade Bus	73
Motor Veh/Parts Dealers Bus	8
Furn & Home Furnish Str Bus	2
Electronics & Appl Store Bus	3
Bldg Matl/Garden Equip Bus	6
Food & Beverage Stores Bus	10
Health/Pers Care Stores Bus	6
Gasoline Stations Bus	5
Clothing/Accessory Store Bus	6
Sports/Hobby/Book/Music Bus	8
General Merchandise Str Bus	2
Misc Store Retailers Bus	13
Nonstore Retailers Bus	4

Transportation/Warehouse Bus	7
Information Bus	8

Finance & Insurance Bus	60
Cntrl Bank/Crdt Intrmdtn Bus	28
Sec/Cmdty Cntrct/Oth Inv Bus	13
Insur/Funds/Trusts/Other Bus	19

Real Estate/Rent/Leasing Bus	34
Prof/Scientific/Tech Srv Bus	48
Legal Services Bus	9
Mgmt of Comp/Enterprises Bus	1
Admin/Support/Waste Mgmt Bus	12
Educational Services Bus	19
HealthCare/Social Assist Bus	51
Arts/Entertainment/Rec Bus	13

Accommodation/Food Srvcs Bus	42
Accommodation Bus	6
Food Srv/Drinking Places Bus	36

Other Srv excl Pub Admin Bus	68
Auto Repair/Maintenance Bus	5
Public Administration Bus	16

Source: ESRI, 2023-10-17