You’ve got a great idea, product or service, and you want the world to know about it. You have to look beyond the borders of Wisconsin and the U.S.—exporting needs to be a key part of your plan. Ninety-six percent of the world’s population lives outside of the U.S., so there is tremendous purchasing power to be tapped in emerging economies. That’s why we help companies, large and small, find viable opportunities to reach these markets. More than 8,500 companies in the state are already finding success around the world, and 88 percent of those are small or mid-sized firms.