Business growth comes from three sources:
- Increasing existing sales
- Bringing new innovative products to market
Forward-thinking Wisconsin companies are taking advantage of the explosive growth seen in other parts of the world. Today, 95% of consumers are outside the United States, and small-to-midsize Wisconsin companies are profiting from this global demographic.
Successful companies are tapping into new markets with a customized export expansion strategy. They’ve done the analysis and they’re targeting the top two or three countries that have the greatest revenue potential and the least risk.