River Falls

Population
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Population

Population2000201020192024
Durand1,9441,9331,8361,814

Source: ESRI, 2019-08-30

Population by Age

Population201020192024
0-411910498
5-9107107108
10-1411497114
15-191449697
20-2410510888
25-2993119100
30-349699113
35-399110299
40-4411994103
45-4913510694
50-54144121101
55-59143136120
60-64102135131
65-6982110133
70-74818599
75-79847778
80-84785759
85+968379
18+1,4991,4661,430
Median Age444544

Source: ESRI, 2019-08-30

Population by Race

Durand2019
Total1,836.000
White Alone96.400
Black Alone0.600
American Indian Alone0.650
Asian Alone0.110
Pacific Islander Alone0.050
Some Other Race0.760
Two or More Races1.420
Hispanic Origin2.180
Diversity Index11.100

Source: ESRI, 2019-08-30

Growth Rate

Durand2010 - 20142014 - 2019
Population-1%0%
Households-1%0%
Families0%0%
Median Household Income%3%
Per Capita Income%3%

Source: ESRI, 2019-08-30

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Housing
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Households

Population2000201020192024
Households819839800791
Housing Units865907907916
Owner Occupied Units628623
Renter Occupied Units171168
Vacant Units107125

Source: ESRI, 2019-08-30

Home Value

Durand20192024
Median Home Value$125,115$129,717
Average Home Value$166,375$179,622
<$50,0004237
$50,000 - $99,999163148
$100,000 - $149,999218212
$150,000 - $199,999105106
$200,000 - $249,9992020
$250,000 - $299,9992327
$300,000 - $399,9991822
$400,000 - $499,9991012
$500,000 - $749,9991622
$1,000,000 +55

Source: ESRI, 2019-08-30

Housing Year Built

Year RangeHouses Built
2010 or Later6
2000-200946
1990-1999100
1980-198990
1970-1979167
1960-196954
1950-1959126
1940-1949118
1939 or Before175

Source: ESRI, 2019-08-30

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Income
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Income

Durand20192024
Median Household$42,622$48,460
Average Household$54,964$62,439
Per Capita$23,082$26,296

Source: ESRI, 2019-08-30

Household Income Base

Durand2019
<$15,000129
$15,000 - $24,999110
$25,000 - $34,99988
$35,000 - $49,999123
$50,000 - $74,999158
$75,000 - $99,999116
$100,000 - $149,99950
$150,000 - $199,99912
$200,000+13

Source: ESRI, 2019-08-30

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Employees
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Commute

CategoryCommuters
Workers 16+817
In-County Residents458
Out-of-County Residents323
Drive Alone651
Carpooled79
Public Transport0
Work at Home53
Less than 5 minutes121
5-9 minutes191
10-14 minutes48
15-19 minutes30
20-24 minutes24
25-29 minutes24
30-34 minutes111
35-39 minutes43
40-44 minutes25
45-59 minutes55
60-89 minutes57
90+ minutes35
Average Travel Time27

Source: ESRI, 2019-08-30

Source: ESRI, 2019-08-30

Employees by NAICS

CategoryNumber
Total Employees1,540
Agr/Forestry/Fish/Hunt6
Mining4
Utilities0
Construction17
Manufacturing17
Wholesale Trade90
  
Retail Trade305
Motor Veh/Parts Dealers102
Furn & Home Furnish Str0
Electronics & Appl Store3
Bldg Matl/Garden Equip8
Food & Beverage Stores79
Health/Pers Care Stores15
Gasoline Stations73
Clothing/Accessory Store0
Sports/Hobby/Book/Music6
General Merchandise Str5
Misc Store Retailers14
Nonstore Retailers0
  
Transportation/Warehouse16
Information60
  
Finance & Insurance64
Cntrl Bank/Crdt Intrmdtn40
Sec/Cmdty Cntrct/Oth Inv5
Insur/Funds/Trusts/Other19
  
Real Estate/Rent/Leasing18
Prof/Scientific/Tech Srv32
Legal Services12
Mgmt of Comp/Enterprises20
Admin/Support/Waste Mgmt4
Educational Services241
HealthCare/Social Assist195
Arts/Entertainment/Rec18
  
Accommodation/Food Srvcs178
Accommodation14
Food Srv/Drinking Places164
  
Other Srv excl Pub Admin82
Auto Repair/Maintenance9
Public Administration Emp169

Source: ESRI, 2019-08-30

Educational Attainment (25+)

Durand2019
Some High School61
Graduated High School561
Associates Degree129
Bachelor's Degree163
Graduate Degree92

Source: ESRI, 2019-08-30

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Businesses
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Businesses by NAICS

CategoryNumber
Total Businesses187
Agr/Forestry/Fish/Hunt Bus1
Mining Bus1
Utilities Bus0
Construction Bus7
Manufacturing Bus3
Wholesale Trade Bus6
  
Retail Trade Bus25
Motor Veh/Parts Dealers Bus6
Furn & Home Furnish Str Bus0
Electronics & Appl Store Bus1
Bldg Matl/Garden Equip Bus1
Food & Beverage Stores Bus6
Health/Pers Care Stores Bus2
Gasoline Stations Bus3
Clothing/Accessory Store Bus0
Sports/Hobby/Book/Music Bus1
General Merchandise Str Bus1
Misc Store Retailers Bus4
Nonstore Retailers Bus0
  
Transportation/Warehouse Bus4
Information Bus8
  
Finance & Insurance Bus9
Cntrl Bank/Crdt Intrmdtn Bus2
Sec/Cmdty Cntrct/Oth Inv Bus2
Insur/Funds/Trusts/Other Bus5
  
Real Estate/Rent/Leasing Bus8
Prof/Scientific/Tech Srv Bus10
Legal Services Bus3
Mgmt of Comp/Enterprises Bus1
Admin/Support/Waste Mgmt Bus3
Educational Services Bus4
HealthCare/Social Assist Bus18
Arts/Entertainment/Rec Bus5
  
Accommodation/Food Srvcs Bus12
Accommodation Bus1
Food Srv/Drinking Places Bus11
  
Other Srv excl Pub Admin Bus19
Auto Repair/Maintenance Bus4
Public Administration Bus36

Source: ESRI, 2019-08-30

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