Monday, July 31, 2017

Israel has a population of 8.6 million and one of the world’s most highly educated workforces: it ranks fourth in the world (behind Canada, Russia and the U.S.) in terms of the percentage of working age adults that hold at least a college degree. In spite of its location in a volatile political region, Israel has a growing, highly developed economy with a focus on innovation and technology. The economy grew by 4 percent in 2016, placing it among the fastest-growing economies in the world. Although Israel does not rank among the top U.S. export destinations, a free trade agreement is in place between Israel and the U.S.; the U.S. is by far the highest source of Israeli imports, and U.S.-made goods are viewed favorably in the market. Wisconsin exported $83 million in goods to Israel in 2016, and this number has the potential to grow.


The Wisconsin Economic Development Corporation (WEDC) will be leading a global trade venture to Israel from Oct. 26 to Nov. 3, 2017, with a goal of helping Wisconsin companies forge profitable business ties with Israeli partners. The program will be based in Tel Aviv—Israel’s largest metro area, with a population of 3.8 million—with the potential for meetings in other cities as business opportunities may warrant.

Each participant in the global trade venture will be scheduled for one-on-one meetings with potential partners in the market. These partners are chosen specifically for each participating company. Each participant will also receive an Israel market assessment specific to their company, detailing considerations to keep in mind when introducing their product or service into these markets. With all your appointments arranged for you and market research completed in advance, you can focus on business rather than logistics and scheduling.

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