Wisconsin entrepreneurs succeed by surviving in a competitive world

6 May 2017


Depending on what’s measured, Wisconsin can rank as one of the nation’s worst states for entrepreneurial activity – or one of the best.

Sometimes, those extremes show up in the same national report.

Such is the case with the latest Ewing Marion Kauffman Foundation report on entrepreneurship in the United States, which once again ranked Wisconsin 25th among the nation’s 25 largest states for startup activity but second-best in “Main Street” entrepreneurship.

How can that contrast be explained, some may ask?

One ranking measures the number of people who decide to become entrepreneurs within a given period (the startup rate), while the other measures the percentage of the adult population that owns a business as their main job (the Main Street rate).

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