Osceola gets crash course in branding
5 Apr 2017
Osceola business owners got a crash course in branding, design and retail display in late March when Lyn Falk, a specialist in merchandising and branding, visited on behalf of the Wisconsin Main Street Program.
Falk’s coaching focused on creating memorable experiences for downtown visitors, whether they’re walking the sidewalks or stepping into a shop.
“From a downtown standpoint we’d be looking at things like benches and banners, architectural features of buildings, way-finding signage,” Falk explained. “Things that highlight the identity of the downtown and help guide someone through it.”
For storeowners, Falk emphasized a thoughtful, holistic approach to branding.
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