Water Street Deli Expands, Rebrands As ‘Deem’

A beloved local deli is expanding its authentic pita chip and hummus offerings through a new expanded location, and recently rebranded with a new identity, Deem, after a two-and-a-half year long project seeking to broaden the deli’s horizons.

The Water Street Deli and Grocery started as a collaboration between Dr. Nizar Ottoman and Sam Almadhoun who sought to bring authentic, delicious food from the Middle East to the Chippewa Valley. Now, they’re thrilled to be able to share their product with the broader Midwest – and eventually nationally. 

“Over the years, these two quickly realized their pita chips and hummus were among the favorites of local customers,” said Elaine Campbell, administrative secretary at the deli. “It was decided the restaurant would close its doors and focus on their much-loved hummus and pita chips to distribute these products to local grocery stores.”

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