Newest director drives River Falls chamber of commerce strategic plan away from complacency

Wednesday, January 29, 2020

The chamber looks at future changes to the chamber's financial approach, special events like River Falls Days and producing more valuable resources and advertisements.

RIVER FALLS -- The River Falls Chamber of Commerce and Tourism Bureau has dug deep into the "whys" behind the chamber’s motivations, events and role as a resource within the community to establish a new strategic plan just a few months after welcoming a new executive director.

Russ Korpela, who joined as the executive director in September 2019, revealed the 2020-2022 strategic chamber plan Jan. 16 in front of 65 attendees including state Rep. Shannon Zimmerman. Korpela said he wants to “inject energy” and build upon a strong foundation with the strategic plan to avoid complacency.

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Category: Pierce