Ten years going strong

27 Dec 2019


Barron

In 10 years, Tony Bergman’s 4Ever Fit has transformed from magnetized logo on the side of his red Dodge pickup and some free weights and TRX trainer in the rear-view mirror to a fastened-on sign attached to a brick building and two wall-length sets of mirrors reflecting  dozens of free weights, plenty of TRX suspension trainers, medicine balls, kettle bells and weight benches.

The one-man, in-home fitness training company has bulked to six trainers  and about 150 clients.

Bergman packed his first brick-and-mortar studio with eight squatting, pushing, perspiring people before expanding into a Rice Lake strip mall. 

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