'Badger Brew' brings bean roasting in-house
14 Dec 2019
Barron
It’s a busy Friday morning at Badger Brew Coffee Loft. Heather Haller is going back and forth behind the counter, steaming, stirring and slinging hot drinks.
“Sorry, I haven’t had time to get adequately caffeinated,” she says, apologizing to a reporter waiting for an interview.
The self-described barista/owner/coffee evangelist and now roaster mom—better known to many as Heather Brew—reaches around a drip coffee urn to pump some fresh brew into her cup.
Not only did she brew it herself, she roasted it too, as part of her new venture, Woodland Coffee Roasters.
“Nobody around here was doing it,” said Haller, explaining her foray into in-house roasting.
More Topics
As an advisor to several starting entrepreneurs launching a startup app idea, I find it interesting how entrepreneurs come up with ideas and plans. Most of the time, our decisions are influenced by behavioral biases that, contrary to popular beliefs, can be beneficial as much as they can negatively affect startup...
EAU CLAIRE, Wis. (WEAU)— A former instructor will now be CVTC’s executive director of institutional advancement.
Karen Kohler will take on the role starting Jan. 2. She will also lead CVTC Foundation, Inc. and the CVTC Alumni Association.
“I fell in love with CVTC because it’s clear to me...
How to Position Your Product in a Niche Market
Dec 14 2019Just because what you're selling is unique doesn't mean it can't find its audience.
When you have a niche product -- something that positions a unique value proposition to a customer -- it can be hard to figure out your place in the product landscape and market competitively to your target...