State of Wisconsin launches $1 million marketing campaign aimed at young professionals in Chicago

29 Jan 2018

First-of-its-kind campaign to utilize Facebook, Instagram, YouTube, mobile phone apps to highlight key reasons why millennials should consider relocating to Wisconsin

MADISON, WI. Jan. 10, 2018 – The Wisconsin Economic Development Corporation (WEDC) has launched a $1 million marketing campaign to encourage young professionals in the Chicago area to consider living and working in Wisconsin.

The campaign, which places an emphasis on reaching millennials via popular social media platforms they use every day, began this week and runs through June 30. It includes ads on social media platforms such as Facebook, YouTube, Instagram, Pandora, and popular mobile phone apps.

The unprecedented campaign is part of the state’s comprehensive efforts to attract and retain talented workers in Wisconsin to meet the workforce demands of today and tomorrow. It marks the first time the state has embarked on a paid media strategy aimed at talent attraction.

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